You think it’s expensive to hire a professional? Wait!
Hire an amateur. Let me know how that works for you.
Everyone needs something different.
Now What? Strategies are custom-tailored and come in many convenient sizes.
Concept is King – PACKAGING… You!
It’s not enough to have a great service, a killer product and a cutting edge marketing tool.
If your audience doesn’t get it – if they don’t see what you can do for them – you’re out of luck.
To make sure your message is working for you, there are three things you can do:
1. Be sure you’re reaching out to the right people
2. Be sure you’re making it all about them
3. Contact me if you can’t figure out 1 and 2
Why would you contact me?
Because I can make you – your product – your service – simply irresistible.
Isn’t that what this is all about?
Here are just 2 examples:
Client: “I want to offer convenience.”
Original Headline: There is only room for ONE at the top…
Revised Headline: You click – we call – you get it all.
Original Opener: We are a fully integrated communications and advertising consulting company – a small, flexible organization of media professionals with a collective history of cutting edge concepts and strategies that blur traditional approaches to media.
Revised Opener: Imagine… A hand-picked team of design and media specialists on speed dial… ready to design your look, develop your message, share your vision and promote your brand… and all of them ‘at your service’ with just one call!
Client: “I want to explain the advantages of Direct Mail.”
Original Opener: Direct Mail can satisfy your marketing and advertising requirements!
Revised Opener: Direct Mail serves you, works fast and saves money without compromising quality!
How does this process work? What does it cost?
These examples are chosen to show you how a re-vision can completely transform a message.
Together we discuss what you have, what you do, where you are and where you’d like to be.
Then I go to work. What you get is strong, compelling content that supports your concept.
You pay $250 for the consultation plus $100/page for the content (plus handling charges).
Brand Strategies – DISCOVERING… You!
What IS a brand? Everyone’s talking… but no one’s explaining what it means and why it matters.
Remember all those cowboy movies? Remember the scenes where they put a rancher’s brand on the cattle before they headed out on those long, lonely cattle drives? In the simplest terms, a brand is a mark that helps other people tell you apart from the rest of the herd.
But I’m a person! you’re thinking. I’m a one of a kind! I’m not a nameless face in a herd!
To those who know and love you, that’s true. But we’re living in a Global Village now. You’re promoting yourself on the World Wide Web. Billions of people around the globe may be looking for the kind of product or service you alone can provide. How are they going to tell you apart from everyone else? How are you going to simplify their search?
Aha! This is why you need a brand!
Okay, you’re thinking. How do I choose one? How does it work?
It sounds a little crazy that this is difficult, but crazy it’s not. The biggest reason people need help defining themselves and their vision is that they’re standing too close. They can’t get a clear perspective, put their goals and objectives in context with the world around them or see a stumbling block for what it is. When that happens, they need someone on the outside, guiding their steps, showing them what they look and sound like to someone else, and helping them decide what it is that they want the world to see.
Does this involve change? You bet!
That’s another reason you need help. When it comes to any kind of change or transformation, making that move outside the comfort zone can require some pretty deep breaths.
Sometimes the challenge is baggage you don’t even know you’re carrying. This may be the first time you’ve thought of yourself/your product/your service as a commodity – as something tangible that needs to stand on its own two feet – as something that deserves the public’s recognition and your respect.
Sometimes it’s the well-meaning friends who don’t want you to grow. They’d like you to be happy, certainly. But they’d like it better if your happiness didn’t have to rock the boat.
Now What?
Unless you’re a branding expert and you’ve got a unique ability to step back from the picture even as you’re standing in it, you need expert help. You need a professional who’s been there and can make it happen. Not for just anyone. This one’s for you. Not with stale formulas and pat answers. You need fresh insights, custom tailoring and smart solutions.
Sometimes what’s really needed is Permission. Support. And a little Recognition… that it’s okay to feel what you’re feeling.
If you’re here and you’re reading this, you’re right:
You DO deserve the best. You DO have choices. And I CAN help.
What’s involved?
Your brand is going to be the way people recognize you. So you may need a name. You may need a slogan. You may need a logo (image).
But first you need a strategy.
Because this isn’t a guessing game. This is your concept. This is your creation. It deserves recognition and respect.
What’s the bottom line?
These fees are one of a kind. We work with your budget and give you the best value we can.
The brand strategy itself is a collaborative effort. We’ll work with you to research, develop and polish.
And we can help you find graphic designers, website developers and printers who deliver great quality at a fair price.
Writer-for-Hire – PRESENTING… You!
Popular opinion is that crafting great content is the same thing as typing…
I don’t see what the big fuss is about.
How long can it take to whip a book into shape… a couple of days at most?
The fact is that it’s not the number of words on the page that make for a best-seller. What wins the prize is the order in which those clever words come. And it’s that elusive, best-selling order, my friends, that takes more than a minute to “whip into shape”.
Writer-for-Hire services include editing and proofing; sales and marketing content; strategic content development; web content; solution modeling; reports and summaries; white papers; newsletters; fiction; non-fiction; self-helps; how-to’s; memoirs; scripts; screenplays; TV dramas; TV comedy; training manuals; commercials; documentaries.
Except for website pages ($100/ea plus handling fees), each job is priced individually, based on time and difficulty. You provide a brief sample and within 24 hours you get a detailed written job quote. In some cases, a free sample will be included.
Strategic Planning – MAPPING… Your Vision!
A Strategic MAP is a blueprinting tool that serves 5 purposes:
1. It defines the vision and establishes the client’s unique signature;
2. It identifies essential strategies and steps;
3. It creates a practical model to reflect a big picture GPS vision;
4. It acts as a flexible, hands-on tool that can manage many strategies at once;
5. It serves as a project bible on many levels:
As a step-by-step Now What? Blueprint;
As a cross-platform marketing tool;
As a training guide for newcomers to the team;
As a template that can be revised to serve new visions and viability modeling.
Timing is Everything – If you’re here, your clock is ticking.
Brilliant Graphics!!
Motorheads D.I.Y.
