Now What? Strategies

I really want to know.

Branding is how custom-tailoring differs from off-the-rack.
It’s how you get where you want to go… and back.

One fine day in NYC when anything seemed possible, I answered a Help Wanted ad.
Granted, I was looking for work, but I answered this one because it made me smile:

Ever since Helen left to have the baby, it’s been crazy around here.
We can’t find anything.
No one knows how to fix the photocopier or answer the phone.
If you don’t get here soon, we’ll probably have to shoot ourselves.

The place turned out to be an employment agency. Go figure. They were running a bunch of ads. Each one was designed to catch someone distinctly different. And I’d been hooked by the one meant for me.

They sent me to one job interview. Just one. I was hired on the spot. Because this agency had done their homework. They knew exactly who and what their client wanted. It was me.

You know why this worked? Why everyone came out a winner? Branding was the bottom line. The client’s need was easy to understand thanks to their brand. The creative minds at that agency knew how to run with it. They knew the who, what, when and why because they’d listened.

And that brings us back to you. No matter how brilliant your vision, it takes packaging to present us at your best. [Where would Kleenex tissues be without the box?]

You know you’re unique – one of a kind – a winner. The thing is, it’s not you we have to sell. We have to work the magic that sells everyone else. We need to define the quality that sets you apart from all the rest. We have to find the words that shine a spotlight on you, your message and all the things that you alone can do.

This is a ‘Smart Start’. It saves time… it saves money… and you look FABulous!

So let’s get started. I can’t wait. Can you?