When we hit a snag, we focus on the snag, don’t we?
We can’t believe… We can’t believe…
We forget, in the moment, that WE are okay… WE are the solution...
Our Now What? Strategy is…
Who we are… What we stand for… Why we came
It gives us Purpose… Focus… Direction
It tells the world HOW we can fix this in a way that makes us all FEEL SAFE.
It endorses and supports the stories other people tell… about themselves… to themselves!
It says, “What we have… what we’ve done… where we’re going… has NOT stopped working!”
It takes a moment to refocus when we have an unexpected setback. You already knew that.
What most people don’t know is this…
The setback is the opportunity to implement Plan B.
Plan B is the NEW Story we’ve had waiting in the wings… that makes the magic happen… fast!
The big reason is ROI: Our NEW Story is exciting… Rule #1 in Marketing is Get Their Attention!
The smart reason is CONTROL: Our NEW Story is compelling… Rule #2 is Inspire Them To Act!
The best reason is SUCCESS: Our NEW Story is game-changing… Rule #3 is Make Them Glad We Came!